The difference between a value and a principle is that one is evidently automated while the other is selected for its believed merit. Whether the belief in the merit is deceived or contrived is not the point. The point is that the grammar of “principle” asserts that the matter is, (a), SELECTED, and (b), believed for its WORTH. Whereas, the grammar of “values” asserts that such starting points are automated or an aesthetic – sort of like the picking of chocolate ice cream over vanilla. It simply gives pleasure or desire (comfort or security).